The Carlyle Group headquartered in Washington D.C. is one of the world’s largest private equity companies. GolinHarris has been supporting the German presence of the international investment company since the beginning of April 2007 with targeted PR measures to help Carlyle further develop its profile in the market. While working with this renowned holding company, we have been able to make very good use of our acknowledged expertise in financial communication.

Creating awareness for not smoking amongst young people is the focus of our comprehensive communication services for the government-run Federal Centre for Health Education (BZgA). To address the target group in an appropriate manner, a natural part of the integrated youth campaign therefore involved designing a suitable Internet site using the motto “rauchfrei”
(= smoke-free). Our design for the online presence www.rauch-frei.info not only offers young people a wealth of interesting information on all aspects concerning smoking but also provides them with a whole range of entertaining interactive contents.

World Gold Council is the joint marketing organization of the world’s leading gold mining companies and has been a client of ours for some years now. In 2007, GolinHarris provided support for the product launch and the simultaneous listing of the Lyxor GBS security, which the World Gold Council launched via its partner Société Générale. We were able to achieve a high level of media interest for this new form of gold investment.

Deutsche Beteiligungs AG is the leading listed private equity company in Germany. GolinHarris has been actively supporting the company in its PR and IR work since 1999. In doing so, we have taken on the media positioning of current studies by Deutsche Beteiligungs AG and have always achieved broad coverage.

The Royal Bank of Scotland (RBS) Group is one of the world’s leading suppliers of financial services. GolinHarris Frankfurt has been supporting the RBS for a number of years on the German-speaking market (Germany, Austria, Switzerland), especially in its corporate customer division of Global Banking & Markets. Target PR measures successfully position the RBS on the market, making its broad range of services in this segment transparent for all target groups.

CinePostproduction GmbH is a subsidiary of CineMedia Film AG. The postproduction branches of CineMedia Film AG based at numerous German locations are combined under the umbrella of the limited company. GolinHarris developed, designed and implemented a separate Internet site for CinePostproduction as a means of addressing customers directly and of supplementing PR activities. The website presents the company’s range of services in a compact and clear form.